Housing development on former Blue Bird toffee factory set to bring homes to market later this year

A NEW housing development on the former Blue Bird toffee factory site in Hunnington is set to welcome potential buyers onto the site soon, with homes due to be on the market later this year.

Developer, Bellway South Midlands is offering 86 new homes at the Harvino development, on land off Bromsgrove Road.

The development will feature a range of two, three, four and five-bedroom properties.

Matt Knight, construction director for Bellway South Midlands, said: “There is tremendous warmth and affection in the area for the former factory and we are embracing this legacy by naming the development Harvino – after the original brand name which became Blue Bird Toffee.

“Many local people are glad that we are taking this long-time derelict site and transforming it into a brand-new community which will bring much-needed high-quality new homes to the village.

“Construction work is progressing well here following on from the successful demolition of the factory and warehouse buildings and we are keen to show visitors how things are moving on at the site.

“The location of the development is attractive as it is set in a lovely village surrounded by the leafy Worcestershire countryside yet is only two miles from Halesowen and just 10 miles from Birmingham city centre.”

The former factory, which opened in 1927 but closed in 1998, was built by Harry Vincent, who founded the confectionery company.

Harry Vincent initially called the toffee Harvino but later changed the name to Blue Bird.

Blue Bird toffee was renowned not only for its creamy taste but also for its colourful tins which featured a swallow motif and are still sought after by collectors.

The listed Administration and Welfare Buildings on the former factory site are being retained and will be converted into 22 apartments by another developer.


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