How would you like to spend the latter years of your life? That’s the £18 billion question, which equates to the value of the care home industry in the UK, according to Savills. The industry now has more than 360,000 residents, Office for National Statistics research has revealed. While there are many options to choose from when looking for a care home or retirement community, there are a few places that go above and beyond to ensure not only comfort, but the most luxurious quality of life for their residents.
Leading the charge in this space is the hospitality expert turned advocate in the fight against dementia, Laurence Geller. Care isn’t a word Geller takes lightly. When he greets me in the conference room of Loveday & Co, the dementia-focused care home he built in Kensington, London, and has expanded, with properties in Notting Hill, Chelsea and now St John’s Wood, he wears a suit, neatly pressed, with a small “L” pinned to his lapel. No detail is out of place in Geller’s appearance, likewise in his care facilities.
Geller started Loveday in 2016, after a decades-long career in the hospitality industry where he began as a kitchen porter, eventually taking on corporate leadership positions at Hyatt and Holiday Inn. Today he is the chancellor of the University of West London, which is home to the London Geller College of Hospitality and Tourism, as well as the Geller Institute of Ageing and Memory. Geller also happens to serve as chairman of the International Churchill Society, and Geller Capital Partners, a private property investment group in Chicago, where he lived for more than 40 years. Geller wanted to use his experience to bring a better quality of life to care home residents and to honour his parents, both