If you are craving brunch, Open Table says head to Greenville.

The online reservation service puts Soby’s New South Cuisine in the top 100 brunch restaurants in the country.

It’s South Carolina’s only one to make the list.

Here’s how Soby’s describes itself on the Open Table website: “an eclectic blend of contemporary continental cuisine infused with traditional Southern ingredients, transforming old favorites into something fresh and new.”

Carl Sobocinski founded Soby’s New South Cuisine in 1997 back when downtown Greenville became a ghost town after 5 p.m. Department stores had fled to the mall. Other restaurants mainly catered to business people needing lunch.

The building where Soby’s is located was once a shoe store.

The building where Soby’s is located was once a shoe store.

He took what was once Cancellation Shoes and turned it into a cozy brick-walled space with a richly hued wooden bar and a class front that can be opened during warm weather. There is also a special table — 301 — that overlooks the kitchen.

Table 301 at Soby’s was used as the corporate name.

Table 301 at Soby’s was used as the corporate name.

As Sobocinski grew the business, opening new concepts around downtown, he took the Name Table 301 as the parent company.

Soby’s says on Open Table, “The atmosphere is warm and energetic and the staff is well-trained to provide a fantastic dining experience for all of our guests. In addition, the wine list offers more than 500 selections and is a Wine Spectator Magazine award-winner regular.”

Brunch is served on Saturdays and Sundays with an a la carte menu of “Soby’s classics and Chef’s features” such as Fried Green Tomato Benedict, Challah French Toast, Croque Monsieur and biscuits and gravy and a favorite at brunch and dinner, shrimp and grits.

In case you were wondering if Greenville and its highly touted foodie scene have a bit of an image problem, Open Table lists Soby’s on its drop-down menu as being in Charleston but the accompanying map is definitely Greenville.

Sobocinski has been a spokesman for Greenville and the restaurant industry across the state and nation. Last year, he and two other business leaders in Greenville appeared on “60 Minutes” to talk about America’s changing workforce.

Originally published

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